Created in 2016 by entrepreneur Brian Gottlieb, the founder of Tundraland Home Improvements, Baths for the Brave is a national partnership of home improvement companies dedicated to providing free, high-quality bathroom remodels for veterans. Today, the mission exists to restore independence and dignity to those who served, specifically by removing physical barriers to safe bathing through the installation of walk-in showers and safety tubs. The program serves as a tangible expression of gratitude, addressing the safety risks and financial burdens faced by disabled or elderly veterans across more than 35 states.

Any bath remodeling company located in the United States that has been in business for at least one year is eligible.

No. Baths for the Brave is "brand agnostic." We welcome all companies regardless of vendor or brand affiliation (including, but not limited to, Jacuzzi, BCI, Kohler, or other manufacturers).

When must the installation take place? To maximize the national impact and collective storytelling of the movement, all 2026 partner installations must be performed on Veterans Day: Wednesday, November 11, 2026.

Why is the date mandatory?

Performing the installs simultaneously across the country allows the initiative to gain significant national media attention and creates a "wave" of impact. It ensures that while your local team is changing a life in your city, dozens of other teams are doing the exact same thing, reinforcing the power of the national partnership.

When must the installation take place? To maximize the national impact and collective storytelling of the movement, all 2026 partner installations must be performed on Veterans Day: Wednesday, November 11, 2026.

Performing the installs simultaneously across the country allows the initiative to gain significant national media attention and creates a "wave" of impact. It ensures that while your local team is changing a life in your city, dozens of other teams are doing the exact same thing, reinforcing the power of the national partnership.

There is no fee to be an active Baths for the Brave partner. However, participating companies are responsible for donating 100% of the costs for one full bath remodel, including products, labor, and installation, to the selected veteran.

Participating companies manage the local project from start to finish, including:

• Veteran Selection: Collecting applications locally and choosing the recipient.
• Project Management: Communicating with the veteran and managing the installation.
• Content Capture: Securing photo/video releases and capturing the "reveal" for storytelling and media use

To maximize local press impact and brand authority, we allow one participating company per major city. Participation is granted on a first-committed basis.

We provide a structured framework to ensure your event is a success, including:

• Weekly Check-ins: Guidance on benchmarks, timelines, and readiness.
• Planning Toolkit: Checklists, spreadsheets, and execution milestones.
• Media Strategy: Resources to help you plan news outreach, social media content, and local press coverage.

No. "Earned media" is dependent on the interest of local news outlets. However, the Baths for the Brave team provides you with a proven media outreach strategy and templates to give you the best possible chance of being featured on the news.

Participating companies receive access to:

• Approved social media assets for posting before, during, and after the event.
• Authorized use of the Baths for the Brave name and logo for promotional purposes related to the initiative.
• Featured placement as an official participant on the Baths for the Brave website and social media channels.

To be officially recognized as a partner, a company must:

• Be a bath remodeling company in business for 1+ years.
• Commit to providing one complete bath remodel at no cost to a veteran.
• Adhere to the national event date of November 11, 2026.
• Maintain all necessary local licensing and insurance.